Apple TV+ had identified season 2 as a marquee show and brought in MIRIMAR as a creative partner to launch the upcoming season. 

The brief was to create interest and grow an audience for the show, all without a media spend.

Together with Apple TV+, we created a new character, The Mythic Quest Intern that became our voice for everything on social media. Using the storylines of each episode, our intern posted new content from the office, which extended the narrative of the show and blurred the lines between the real world and Mythic Quest the show.