02/09
KIM VS JIM
BEATS.
PROJECT DETAILS
Vince Peone
Directed by
Greg Swales
Photography
Kim Kardashian
Starring
Jimmy Fallon
2025 - Beats Studio Pro x Kim
Launch
How could Beats make their iconic Studio Pro headphones more popular than ever? By enlisting some serious celebrity star power. The question is… which celeb?
To find the perfect partner, we masterminded a plan that put two cultural titans and their Beats concepts head-to-head, then let the world decide. And decide they did.
It all started when Jimmy leaked the test materials for his new Beats Studio Pro concept. His signature color, Mustard, was “inspired by his love for hot dogs.”
We created OOH wild-posting all around NYC and LA, instigating hype around this rivalry.
Kim surprised fans as a guest on the Tonight Show, hosted by Jimmy Fallon, on Wednesday August 14th 2024.
Where they announced the winner of this Beats partnership competition.
Spoiler alert: Kim won and gifted the entire audience free headphones!
